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The advent of streaming video services, dubbed the ‘Netflix effect’ has shifted the traffic patterns of Australian broadband consumption to unprecedented level.. The CEO of the National Broadband Network, Bill Morrow confirmed that the introduction of competitive streaming video services was driving massive growth on the nascent network.
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The 31st annual MIPCOM television and broadcast market in Cannes attracted nearly 14,000 media executives, despite starting during the Riviera’s worst ever natural disaster.
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The turnaround tale at this year’s IBC was all about 4K Ultra HD. While previous year’s themes at the Amsterdam conference had been heralding the onslaught of 4K, 2015 has marked its arrival in spades.
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The rise of streaming TV and has produced a new breed of audience coined the ‘super viewer’ by researchers comScore. This new demographic is characterised as a highly-engaged, multi-platform consumer that craves specific content that appeals to their interests, hobbies or passions throughout the day, no matter the time or device.