In 1961, Sony launched the world's first transistor-based videotape recorder, and in 1968, it developed and launched the Trinitron color television. Sony has since continued to release televisions and video equipment that boast industry-leading technologies and designs.
Going forward, through the stunning reality of visuals and dynamic sound, Sony will transform the viewing experience from "watching" to "feeling."
BRAVIA is an in house brand owned by Sony which produces high-definition LCD televisions, projection TVs and front projectors, home cinemas and the BRAVIA home theatre range. All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. Sony is the third-largest maker of televisions in the world.